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The Snap Inc. Conundrum

Much has been written about Snapchat (Ok ok, Snap Inc.) over the last 5 months. Is this another Twitter in the making? Could it get worse? Will it get acquired now that the shares are down 50% of the IPO price? etc. etc. Like often though, things are not as simple as they seem to appear. So before one decides to get in or get out of SNAP, here are some