Research

Can Twitter fix its advertising, and will that fix its stock?

Twitter (NASDAQ: TWTR) has probably been the most underperforming stock of the decade considering how deeply it seems to be embedded in the lives of the people who "are on it" regularly. It might just be trumped by Snap Inc (NASDAQ: SNAP) over time but that's another story. Two clear reasons why the Twitter stock has remained a laggard is the stagnant user growth and fall in advertising revenues. Like most social networking