UA – Under Armour, Inc – last closed at $69.96 – Bullish (Long term)
Under Armour, a sportswear giant’s stocks fell about 11% yesterday, with the news of Morgan Stanley Downgrading the stock to “Sell”. Jay Sole, an analyst at Morgan Stanley, cut its stock price target for UA from $103 to $62. According to Jay Sole, the UA has changed its pricing, and marketing strategy. “UA has always competed on brand image and innovation, rarely on price. This change in trend is a major concern because this positioning threatens to erode UA’s premium brand image and ultimately its long-term growth potential.” he says.
A 2014 report from Sport Scan said Under Armour surpassed Adidas to become the No. 2 sportswear brand in the U.S., trailing only Nike Inc. Under Armour revenue at the company has grown at least 20 percent in 22 consecutive quarters. The revenue for Q3 has been looks good for the company.
The downgradation of the stock looks like the only reason for the stock price fluctuations. So, according to analysts, though the market sentiment is bearish, it might be short lived and the market would be bullish for long term investors.